ZOOKA

Carbon Audio is an industrial design firm in Portland, Oregon that specializes in innovated audio products.Their first product stemmed from a problem they and all Apple product owners encounter: Apple devices simply aren't loud enough. Their solution was the Zooka, a wireless portable speaker that makes all Bluetooth devices 5X louder.

Carbon Audio approached W+K 12 to help launch their brand and give their product a voice. Our idea was to show how "louder" isn't loud enough anymore. To help communicate this, we took one of the most recognizable icons of "louder" and made it LOUDERER.