02/ French Toast Crunch
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THE TINY AND THE TASTY
The cereal that was once loved by all kids in the 90's, then abruptly vanished, was re-launched in an effort to rekindle the relationships they once shared with their biggest fans. But it's been almost 20 years, and their fans are no longer kids. To marketers, they're now known as "millennials." In short, a grown-up kid who still yearns for the past but has a more developed sense of humor.
Which made perfect sense for us to create a tiny soap opera, using dolls as the characters, and voiced by real soap opera stars, all taking place around the tiny French Toast Crunch. Season 1 was so successful that it was picked up for a second season, packed with new tiny plot twists and tiny guest stars.